SIMPLE Marketing & Sales
SIMPLE Marketing & Sales is a business development company that helps businesses connect their marketing and sales efforts instead of managing them as separate systems.
Most companies do not have a marketing problem or a sales problem. They have a disconnect between the two. Their website, social media, email marketing, advertising, CRM, follow-up, proposals, contracts, calendars, and invoicing are all happening in different places, often without a clear process tying them together.
SIMPLE combines fractional CMO strategy with an all-in-one business development platform, giving companies the tools, systems, and strategic guidance they need to attract leads, follow up consistently, close more business, and grow without making the process unnecessarily complicated.
Previously known as TDMFunnels, the company has evolved from a marketing software platform into a more comprehensive business development partner.
Company Overview
Industry: Business Development, Marketing, and Sales
Location: Beloit, Wisconsin
Investment Date: September 2020
Key Highlights
Combines fractional CMO services with an integrated marketing and sales platform
Brings websites, social media, email, texting, advertising, CRM, scheduling, invoicing, proposals, and contracts into one system
Helps businesses improve lead generation, sales follow-up, customer communication, and internal organization
Serves small and growing businesses that need experienced marketing leadership without hiring a full-time executive
Provides both the strategy and infrastructure needed to turn marketing activity into measurable business growth
JJK Equestrian
JJK Equestrian is the home of my professional equestrian work, horse-owner education, and, admittedly, the horse habit I continue to invest in.
The brand brings together my work in dressage, working equitation, horse training, hoof care, clinics, and equine education. It allows me to continue developing horses from the ground up while sharing practical information that helps owners better understand their horses’ movement, training, nutrition, and hoof health.
It is both a professional equestrian brand and a long-term investment in my own development as a rider, trainer, educator, and horsewoman.
Company Overview
Industry: Equine Education, Training, and Services
Location: Southern Wisconsin
Investment Date: August 2023
Key Highlights
Developed and trained three personal horses from the ground up
Competes and trains in dressage and working equitation
Provides professional hoof care and equine education
Clinics and educational events have reached more than 50 horse owners
Publishes educational content reaching thousands of readers each month
Built digital resources and funnels that generate passive income alongside service-based work
Wisco Truck & Trailer
Wisco Truck & Trailer is a local hauling and transportation company serving Beloit and the surrounding Southern Wisconsin area.
The company was created to meet practical transportation needs that are often difficult to fill through traditional moving or hauling companies. Its services include garbage and debris removal, dump runs, equipment and material hauling, and livestock transportation.
The business also supports horse rescue and relocation efforts, giving me a way to pair a practical service company with work that directly supports animals and horse owners in the region.
Company Overview
Industry: Hauling, Transportation, and Livestock Services
Location: Beloit, Wisconsin
Investment Date: March 2025
Key Highlights
Completed approximately 15,000 service miles
Completed more than 68 dump and removal runs
Transported livestock and horses throughout the region
Assisted in the rescue and transportation of five horses
Supports residential, agricultural, and small-business hauling needs
EBD Supply
EBD Supply is an environmental solutions company developed in partnership with Fry Tech Inc.
The company works with science- and technology-based systems designed to support natural bioremediation processes and the breakdown or removal of environmental pollutants. Its focus is making environmental remediation more affordable, scalable, and practical for agricultural, residential, commercial, municipal, and industrial applications.
My role has centered on commercialization: translating complex technology into understandable products, building a consumer-facing brand, developing partnerships, and identifying markets where the technology can solve real environmental problems.
Company Overview
Industry: Environmental Technology and Bioremediation
Location: Janesville, Wisconsin
Investment Date: February 2025
Key Highlights
Developed in partnership with Fry Tech Inc.
Created a consumer-facing brand to make the technology easier to understand and purchase
Advanced remediation discussions with government and public-sector agencies
Supported wastewater-treatment applications along the eastern seaboard of the United States
Participated in agricultural air-quality testing in Northern Wisconsin, including a dairy-barn application that produced significant methane-remediation results
Developing scalable products for wastewater, septic, agricultural, odor-control, and environmental-remediation markets
HABO Bookkeeping Services
HABO Bookkeeping Services helps small businesses and nonprofit organizations understand their finances, strengthen their financial management, and become better prepared for funding opportunities.
I acquired the company as a traditional bookkeeping business, then slowly dismantled and rebuilt its service model. The goal was not simply to record what had already happened financially. I wanted to help business owners take control of their numbers and use that information to make decisions, pursue grants, and build stronger organizations.
Today, HABO combines bookkeeping, financial organization, grant readiness, and grant-writing support to help clients move from reactive financial management to a more strategic approach.
Company Overview
Industry: Bookkeeping, Financial Management, and Grant Support
Location: Janesville, Wisconsin
Investment Date: May 2025
Key Highlights
Rebuilt an existing bookkeeping company around financial readiness and funding support
Supports both for-profit businesses and nonprofit organizations
Provides bookkeeping, payroll support, financial organization, and grant-writing services
Has prepared and submitted more than $1 million in grant requests
Helps clients strengthen financial records before pursuing grants, financing, and other funding opportunities
Connects financial management with broader business strategy and organizational growth
Business Readiness Program
The Business Readiness Program is a nonprofit business education program and startup accelerator designed to help founders build businesses that are financially prepared, operationally sound, and positioned for sustainable growth.
I created the program after repeatedly seeing the same gap during my work as Rock County’s Business Consultant. Promising founders were being turned away from grants, traditional financing, and other business resources, not because their ideas lacked potential, but because they had not been shown how to build the right foundation from the beginning.
The Business Readiness Program provides that missing step. Through hands-on education, accountability, mentorship, and direct access to business resources, founders learn how to move from an idea to a legitimate, revenue-generating business.
Company Overview
Industry: Nonprofit Business Education and Startup Accelerator
Location: Rock County, Wisconsin
Investment Date: January 2026
Key Highlights
Operates two intensive business cohorts each year
Graduated eight businesses through its inaugural cohort
Cohort graduates are actively operating and generating at least $5,000 in monthly revenue
Provides practical education in business formation, financial readiness, marketing, sales, operations, and funding preparation
Connects founders with local professionals, lenders, service providers, and community resources
Expanding programming through master classes, startup grants, photography sessions, and continued founder support
